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Cultural code refers to several related concepts about the body of shared practices, expectations and conventions specific to a given domain of a culture. Under one interpretation, a cultural code is seen as defining a set of images that are associated with a particular group of stereotypes in our minds. This is sort of cultural unconscious ...
1. "Speech Codes Theory does not account for manifestations of power in discourse. This is a matter of omission in the theoretical assumptions, methodological framework, and examination of fieldwork materials. 2. Speech Codes Theory treats culture as overly deterministic. A corollary to this is that it reifies culture as a static entity." [3]
"The level of connotation of the visual sign, of its contextual reference and positioning in different discursive fields of meaning and association, is the point where already coded signs intersect with the deep semantic codes of a culture and take on additional more active ideological dimensions." —
Social semiotics focuses on social meaning-making practices of all types, whether visual, verbal or aural in nature. [2] These different systems for meaning-making, or possible "channels" (e.g. speech, writing, images) are known as semiotic modes (or semiotic registers). Semiotic modes can include visual, verbal, written, gestural and musical ...
Cultural studies arose in the 1970s and 1980s as a way of empowering otherwise disenfranchised voices: those who did not follow common or accepted political or social norms. It is a way of challenging an established power by investigating issues of "multiculturalism, the politics of literacy, and the implications of race, class, and gender". [ 2 ]
Cultural schema theory is a cognitive theory that explains how people organize and process information about events and objects in their cultural environment. [1] According to the theory, individuals rely on schemas, or mental frameworks, to understand and make sense of the world around them.
Postmodern narratives will often deliberately disturb the formulaic expectations such cultural codes provide, [20] pointing thereby to a possible revision of the social code. [21] In communication and strategic communication, a master narrative (or metanarrative) is a "transhistorical narrative that is deeply embedded in a particular culture". [22]
Violating a culture code creates this construct of ridiculousness for the culture that owns the code. Intentional humor also may fail cross-culturally because jokes are not on code for the receiving culture. [49] A good example of branding according to cultural code is Disney's international theme park business.