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Cultural code refers to several related concepts about the body of shared practices, expectations and conventions specific to a given domain of a culture. Under one interpretation, a cultural code is seen as defining a set of images that are associated with a particular group of stereotypes in our minds. This is sort of cultural unconscious ...
Cultural studies arose in the 1970s and 1980s as a way of empowering otherwise disenfranchised voices: those who did not follow common or accepted political or social norms. It is a way of challenging an established power by investigating issues of "multiculturalism, the politics of literacy, and the implications of race, class, and gender". [ 2 ]
Social semiotics focuses on social meaning-making practices of all types, whether visual, verbal or aural in nature. [2] These different systems for meaning-making, or possible "channels" (e.g. speech, writing, images) are known as semiotic modes (or semiotic registers). Semiotic modes can include visual, verbal, written, gestural and musical ...
Hall demonstrates that if a viewer of a newscast on such topics decoded the message "in terms of the reference code in which it has been encoded" that the viewer would be "operating inside the dominant code" [7] Thus, the dominant code involves taking the connotative meaning of a message in the exact way a sender intended a message to be ...
Cultural schema theory is a cognitive theory that explains how people organize and process information about events and objects in their cultural environment. [1] According to the theory, individuals rely on schemas, or mental frameworks, to understand and make sense of the world around them.
This approach aims to understand the cultural meaning and significance of a particular behavior or practice, as it is understood by the people who engage in it. [2] The "etic" approach, on the other hand, is an outsider's perspective, which looks at a culture from the perspective of an outside observer or researcher.
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Postmodern narratives will often deliberately disturb the formulaic expectations such cultural codes provide, [20] pointing thereby to a possible revision of the social code. [21] In communication and strategic communication, a master narrative (or metanarrative) is a "transhistorical narrative that is deeply embedded in a particular culture". [22]