Search results
Results from the WOW.Com Content Network
Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational preemption (preemptive refutation, that is, defenses against potential counterarguments).
Elaboration likelihood model. The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [2] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ...
The concept of deterrence can be defined as the use of threats in limited force by one party to convince another party to refrain from initiating some course of action. [26][3] In Arms and Influence (1966), Schelling offers a broader definition of deterrence, as he defines it as "to prevent from action by fear of consequences." [6]
Bayesian persuasion. In economics and game theory, Bayesian persuasion is a form of mechanism design. One participant (the sender) intends to persuade the other (the receiver) of a certain course of action. The sender must decide what action to take to maximize their expected utility by providing evidence to the receiver, under the assumption ...
Yale attitude change approach. In social psychology, the Yale attitude change approach (also known as the Yale attitude change model) is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his ...
Preemptive war. A preemptive war is a war that is commenced in an attempt to repel or defeat a perceived imminent offensive or invasion, or to gain a strategic advantage in an impending (allegedly unavoidable) war shortly before that attack materializes. [1] It is a war that preemptively 'breaks the peace' before an impending attack occurs.
Language expectancy theory (LET) is a theory of persuasion. [1] The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations. [2] Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.
Poisoning the well (or attempting to poison the well) is a type of informal fallacy where adverse information about a target is preemptively presented to an audience, with the intention of discrediting or ridiculing something that the target person is about to say. Poisoning the well can be a special case of argumentum ad hominem, and the term ...