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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
The 2021 children's picture book Bears Out of The Box features IKEA's Fabler Bjorn doll, who is trying to venture outside the store. [ 272 ] [ 273 ] [ 274 ] See also
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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An e-book collection of over 1,000 books on home economics spanning 1850 to 1950, created by Cornell University's Mann Library. Includes several hundred works on the furniture and interior design in this period, itemized in a specific bibliography. American Furniture in The Metropolitan Museum of Art, a fully digitized 2 volume exhibition catalog
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Children between age 6 and 9 could not identify the intention of product placement. Children between age 10 and 12 still had confusion over the intention of a company placing their product in a film. Children over the age of 12 had full understanding of the marketing intentions of a company placing its product in a film. [213]
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