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The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers need to map which channels add clear...
Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
The authors also recommend three strategies for marketers to make the shift from leading messaging to guiding messaging: 1) Enable co-creation and co-ownership, 2) Create directed learning...
Based on my conversations with CMOs across the globe and marketing surveys, here are 14 candidates for the biggest trends in marketing today: 1. We're in the age of the post-verbal consumer.
1. 41-year-old nurse spent $40 on her Etsy side hustle—now it brings in $9,800 a month: I no longer need ‘a full-time job’. 2. JPMorgan begins suing customers who allegedly stole thousands of...
All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
News about Advertising and Marketing, including commentary and archival articles published in The New York Times.
The Week in Tech: US election, Xbox’s price gamble and the rise in digital spend. Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Latest News. The Trade Desk Reports Strong Earnings, Forecasting a More ‘Cautious’ Google. Ad Tech Industry News By Lucinda Southern 40 mins ago. Green references the shift to AI, CTV, retail...
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