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5 ways grocers can master shoppable video, connected TV. Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB’s VP of industry insights and content strategy. By Peyton Bigora • Oct. 2, 2024.
After spending $3.6 million to run ads on TikTok in the first eight months of 2021, Dr. Squatch has cemented its place among marketers on the social video app, according to company data shared with Marketing Dive. TikTok has become a key part of the brand’s effort to boost sales, which exceeded $100 million last year.
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
A platform-by-platform breakdown of what’s in the works and the big changes digital marketers can expect next year. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Can you believe that it’s now almost four years since we were all locked ...
Accordingly, some marketers this year made social media a focal point versus ponying up the $7 million dollars it took to buy a 30-second in-game ad. Among social media-reliant brands, Captiv8 called out State Farm, which, despite having naming rights to Super Bowl LVII’s venue, decided to forego a traditional big game ad for a paid social ...
Marketing playbook: Breaking down industry trends to follow in 2024. Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Published Jan. 26, 2024. By Marketing Dive staff. Nuttapreya Sirisommai via Getty Images.
Marketers are turning the taps back on for social media, with 51% of media decision-makers on the brand and agency side of the business planning to increase their investments in the category this year, according to June survey data that Advertiser Perceptions shared with Marketing Dive. That figure contrasts with findings from April, when 44% ...
Dive Brief: The Dove Self-Esteem Project today (April 12) launched the Campaign for Kids Online Safety to address the rise in youth mental health issues linked to social media, according to a press release from the Unilever brand. As part of the campaign, the Dove initiative is teaming with musician Lizzo, Common Sense Media and ParentsTogether ...
What brands must understand about the weight of social media. In an era marked by polarization and unending culture wars, the profound impact of a single social media post on a brand’s reputation and success cannot be underestimated. The following is a guest piece by Amy Luca, executive vice president and global head of social media at Media ...
Co-founder and CEO, Movers+Shakers. Retail social commerce sales in the U.S. are expected to total $82.82 billion in 2024, a 23.5% year-over-year gain, per Insider Intelligence. Much of the recent buzz in the space has focused on the U.S. launch of TikTok Shop. Already the preferred app among teens, TikTok could set a new category standard ...