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A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
www.ideo.com. IDEO (/ ˈaɪdioʊ /) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. [6][7][8] The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences. [9][6][10] In 1996, Steelcase took a ...
The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The organization's aim is to be the standard bearer for professional ethics and practices for the ...
San Francisco, California, United States. Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses. [1] Headquartered in London, the company maintains 32 offices, including China, France, Germany, India, Italy, the United Kingdom, Mexico ...
History. Lippincott was founded in 1943 as Dohner & Lippincott by Donald R. Dohner and J. Gordon Lippincott, who taught together at Pratt Institute in Brooklyn, NY. After Dohner's sudden death in December of that year, the name was changed to J. Gordon Lippincott & Associates.
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible. [1][2] They are ...
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