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The Philippine Propaganda Movement encompassed the activities of a group based in Spain but coming from the Philippines, composed of Indios (indigenous peoples), Mestizos (mixed race), Insulares (Spaniards born in the Philippines, also known as "Filipinos" as that term had a different, less expansive meaning prior to the death of Jose Rizal in Bagumbayan) and Peninsulares (Spaniards born in ...
"Plain folks" is a form of propaganda and a logical fallacy. [1] A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns.
A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. This image appeals to the common person. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or ...
Villar's campaign highlighted his roots in an effort to relate to the masses. A billionaire, Villar emphasized on his campaign that he grew up poor, as exemplified in his campaign jingle "Naging Mahirap", and that the diligence and perseverance led him to his current standing and that he is willing to use the same traits to address the issue of poverty.
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
Such highly valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used in propaganda posters/advertisements and used by propagandists and politicians.
Flag-waving is a fallacious argument or propaganda technique used to justify an action based on the undue connection to nationalism or patriotism or benefit for an idea, group or country. [1] [2] It is a variant of argumentum ad populum. [3] This fallacy appeals to emotion instead to logic of the audience aiming to manipulate them to win an ...
The ad was eventually taken down and Subway Philippines released a statement, which was further criticized online as a non-apology apology as the company did not acknowledge the issue and merely "reiterated the B.M.T message". The statement was also eventually taken down and followed up with a new statement apologizing for the commercial, with ...