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  2. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to ...

  3. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  4. Business Motivation Model - Wikipedia

    en.wikipedia.org/wiki/Business_Motivation_Model

    The Business Motivation Model (BMM) in enterprise architecture provides a scheme and structure for developing, communicating, and managing business plans in an organized manner. [1] Specifically, the Business Motivation Model does all the following: identifies factors that motivate the establishing of business plans; identifies and defines the ...

  5. Sampling design - Wikipedia

    en.wikipedia.org/wiki/Sampling_design

    Sample design for managerial research. In business research, companies must often generate samples of customers, clients, employees, and so forth to gather their opinions. Sample design is also a critical component of marketing research and employee research for many organizations. During sample design, firms must answer questions such as:

  6. Sampling frame - Wikipedia

    en.wikipedia.org/wiki/Sampling_frame

    In statistics, a sampling frame is the source material or device from which a sample is drawn. [1] It is a list of all those within a population who can be sampled, and may include individuals, households or institutions. [1] Importance of the sampling frame is stressed by Jessen [2] and Salant and Dillman. [3]

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

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