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Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13 ...
The Cornell Notes system (also Cornell note-taking system, Cornell method, or Cornell way) is a note-taking system devised in the 1950s by Walter Pauk, an education professor at Cornell University. Pauk advocated its use in his best-selling book How to Study in College. [1] Studies with small sample sizes found mixed results in its efficacy.
Thing theory is a branch of critical theory that focuses on human–object interactions in literature and culture. It borrows from Heidegger 's distinction between objects and things, which posits that an object becomes a thing when it can no longer serve its common function. [ 1 ]
Despite being widely seen as a model of communication, not everyone agrees that this is an accurate characterization. [2] A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components.
The law of effect, or Thorndike's law, is a psychology principle advanced by Edward Thorndike in 1898 on the matter of behavioral conditioning (not then formulated as such) which states that "responses that produce a satisfying effect in a particular situation become more likely to occur again in that situation, and responses that produce a ...
The use–mention distinction is particularly significant in analytic philosophy. [8] Confusing use with mention can lead to misleading or incorrect statements, such as category errors. Self-referential statements also engage the use–mention distinction and are often central to logical paradoxes, such as Quine's paradox.
3.Uses and Gratifications Model 4.History of Theory-Stages-Development 5.Research Examples-New Media-other interesting applications of the theory in research across psychology to motivation theory 6.Theory criticism 7.See Also (links within Wikipedia and elsewhere on the web) 8.References. Wikisyzygy 16:19, 11 November 2012 (UTC)
The "Magic Bullet" theory graphically assumes that the media's message is a bullet fired from the "media gun" into the viewer's "head". [2] Similarly, the "Hypodermic Needle Model" uses the same idea of the "shooting" paradigm. It suggests that the media injects its messages straight into the passive audience. [3]