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Josef Weider (/ ˈ w iː d ər /; November 29, 1919 – March 23, 2013) [1] was a Canadian bodybuilder and entrepreneur who co-founded the International Federation of BodyBuilders (IFBB) alongside his brother Ben Weider.
Muscle & Fitness is an American fitness and bodybuilding magazine founded in 1935 by Canadian entrepreneur Joe Weider.It was originally published under the title Your Physique, before being renamed to Muscle Builder in 1954, and acquiring its current name in 1980.
Founded by Joe Weider as Weider Nutrition (NYSE: WNI) in 1936, considered the first sports nutrition company. As Weider Nutrition, they were the creators of Tiger's Milk nutrition bars, and related products, one of the earliest lines of sports foods. [2] It was acquired by Reckitt Benckiser after a 1.4 billion US$ deal in 2012. [3]
Betty Brosmer (born Betty Chloe Brosemer; [1] [2] August 6, 1929), later known by her married name Betty Weider, is an American former bodybuilder and physical fitness expert. During the 1950s, she was a popular commercial model and pin-up girl .
Mr. Olympia is the title awarded to the winner of the professional men's bodybuilding contest in the open division at Joe Weider's Olympia Fitness & Performance Weekend—an international bodybuilding competition that is held annually and is sanctioned by the IFBB Professional League. [3]
Weider magazine coverage and advertising made this shy New Jersey native an icon of the California beach and muscle lifestyle. “That I was a West Coast beach boy to a world of bodybuilding fans eluded me,” Draper wrote. [ 3 ]
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