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Accurate simulation model development requires extensive resources. [1] [2] The simulation results are only as good as the model and as such are still only estimates / projected outcomes. [1] Optimisation can only be performed involving a few alternatives as the model is usually developed using a limited number of variables. [1] [2]
[3] [4] There are a number of different network models, which have distinct relevance to customers, [4] and marketing initiatives. A network in marketing can be formed either strategically (e.g. Business networking) or completely randomly (e.g. Referral economy). Marketing channels and business networks have been referred to, by Achrol & Kotler ...
The collection of addresses in the network is called the address space of the network. Examples of telecommunications networks include computer networks, the Internet, the public switched telephone network (PSTN), the global Telex network, the aeronautical ACARS network, [1] and the wireless radio networks of cell phone telecommunication providers.
In computer network research, network simulation is a technique whereby a software program replicates the behavior of a real network. This is achieved by calculating the interactions between the different network entities such as routers, switches, nodes, access points, links, etc. [1] Most simulators use discrete event simulation in which the modeling of systems in which state variables ...
Marketing communications are focused on the product/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications are primarily concerned with demand generation and product/service positioning [ 115 ] while corporate communications deal with issue management ...
Marketing simulation games provide participants with an interactive method of testing out marketing decisions in an environment which is virtual or which has game characteristics. Common game topics belong to categories such as: marketing strategy , product positioning , pricing strategies , consumer behaviour .
The nature of communication, the actual data exchanged and any state-dependent behaviors, is defined by these specifications. In digital computing systems, the rules can be expressed by algorithms and data structures. Protocols are to communication what algorithms or programming languages are to computations. [3] [4]
A smart business network is defined as a group of participating companies (nodes) that are linked together by one or many communication networks (links). The companies have compatible goals and interact in innovative ways. A smart business network is perceived by each company as increasing its own value and is sustainable as a network over time ...