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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
As companies across the country have renewed their commitments to diversity, sustainability and other values that consumers are seeking more than ever, Nike has charted its five-year plan in its ...
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [ 17 ] Nike's " swoosh " logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn ...
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Footwear accounted for two-thirds of Nike's $23.9 billion in fiscal first-half revenue, which ended on Nov. 30, 2024. The company's offerings also include apparel and equipment/accessories (such ...
Nike had only made hockey jerseys, specifically those of the Edmonton Oilers at the height of Wayne Gretzky-mania, but now began to make all equipment. Nike moves into English football, signing a kit (uniform/apparel) deal with Arsenal. 1995 Nike signs long-term partnerships with the Brazilian and United States soccer teams. 1996
Nike shares surged immediately after Hill’s role was announced Hill has only been CEO of the sports giant for a few months, succeeding John Donahue, who led the $107 billion company from 2020 to ...