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The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers. [4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. [5]
After a year of membership in the club, Outlaws are eligible to sport a tattoo of the club's emblem as well as club slogans, such as "God forgives, Outlaws don't", or "GFOD". [29] [45] After five years, club members may have replicas of their "colors" tattooed on their backs. [29] Additional tattoos may reflect membership information. [45]
A 1930 AMA membership application form, on display at the Harley-Davidson Museum, included the statement "membership is limited to white persons only". This segregation occurred at a time in American history when many motorcycle dealerships refused to sell motorcycles to black riders, forcing an entire population to create their own culture. [ 3 ]
Prior to this, the majority of the films in this genre imitated The Wild One with a sympathetic gang member (the reluctant leader or a new member) who ultimately rejects the outlaw biker lifestyle. Prime examples are the Fonda character in The Wild Angels , Jack Nicholson in Hells Angels on Wheels (1967), and Joe Namath in C.C. and Company (1970).
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Heavenly Blues is the leader of the Angels motorcycle gang from San Pedro, California.Loser (or "the Loser") is his best friend. Loser has his motorcycle stolen, and in between sprees of sex, drugs, rock and roll, booze, loud revving Harley chopper motorcycle engines, bongo drums and fights, the Angels ride out to Mecca, California in the desert to look for the motorcycle.
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