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The heuristic-systematic model of information processing (HSM) is a widely recognized [citation needed] model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. [1] The model states that individuals can process messages in one of two ways: heuristically or systematically. Systematic processing entails ...
Gigerenzer & Gaissmaier (2011) state that sub-sets of strategy include heuristics, regression analysis, and Bayesian inference. [14]A heuristic is a strategy that ignores part of the information, with the goal of making decisions more quickly, frugally, and/or accurately than more complex methods (Gigerenzer and Gaissmaier [2011], p. 454; see also Todd et al. [2012], p. 7).
An example of how persuasion plays a role in heuristic processing can be explained through the heuristic-systematic model. [108] This explains how there are often two ways we are able to process information from persuasive messages, one being heuristically and the other systematically.
For her work on dual process theories of attitudes, on October 17, 2009 Chaiken was a co-recipient of the Society of Experimental Social Psychology's Scientific Impact Award, which "[h]onors the author(s) of a specific article or chapter that has proven highly influential over the last 25 years."
Heroic theory of invention and scientific development; Heuristic; Heuristic (psychology) Heuristic argument; Heuristic-systematic model of information processing; Hitchens's razor; How to Solve It; How to Solve it by Computer; Hyper-heuristic
The heuristic was found to be successful in the stock market [17] and also been found to describe parental resource allocation decisions: parents typically allocate their time and effort equally amongst their children. [18] Social-circle heuristic. The heuristic is used to infer which of two alternatives has the higher value.
The model of cognitive steering proposes that, in order to process epistemically varied environmental data, a heuristic orientation system is required to align varied, incoming environmental data with existing neural algorithmic processes.
The Affect infusion model (AIM) is a theoretical model in the field of human psychology. Developed by social psychologist Joseph Paul Forgas in the early 1990s, it attempts to explain how affect impacts one's ability to process information. A key assertion of the AIM is that the effects of affect tend to be exacerbated in complex situations ...