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The "Just Do It" campaign went out to a range of media outlets including merchandise, outdoor billboards, print media, and graffiti art. Throughout the campaign, Nike enlisted a range of people from varying ethnicities and races, as well as numerous notable athletes, in order to attract customers and promote the image of Nike as being reliable ...
In the philosophy of language and speech acts theory, performative utterances are sentences which not only describe a given reality, but also change the social reality they are describing. In a 1955 lecture series, later published as How to Do Things with Words , J. L. Austin argued against a positivist philosophical claim that the utterances ...
Hence the title of one of his best-known works, How to Do Things with Words (1955). Austin, in providing his theory of speech acts, makes a significant challenge to the philosophy of language, far beyond merely elucidating a class of morphological sentence forms that function to do what they name.
Performativity is the concept that language can function as a form of social action and have the effect of change. [1] The concept has multiple applications in diverse fields such as anthropology, social and cultural geography, economics, gender studies (social construction of gender), law, linguistics, performance studies, history, management studies and philosophy.
For much of the history of the positivist philosophy of language, language was viewed primarily as a way of making factual assertions, and the other uses of language tended to be ignored, as Austin states at the beginning of Lecture 1, "It was for too long the assumption of philosophers that the business of a 'statement' can only be to 'describe' some state of affairs, or to 'state some fact ...
Image credits: Wichella #8. Can only remember a moment in personal history. I was the last generation in my country to do mandatory military service. And apparently my generation is particularly lazy.
[1] [2] By another definition, an idiom is a speech form or an expression of a given language that is peculiar to itself grammatically or cannot be understood from the individual meanings of its elements. [3] For example, an English speaker would understand the phrase "kick the bucket" to mean "to die" – and also to actually kick a bucket ...
Colloquialism (also called colloquial language, colloquial speech, everyday language, or general parlance) is the linguistic style used for casual and informal communication. It is the most common form of speech in conversation among persons in friendship, familial, intimate, and other informal contexts. [1]