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English: 2023 Ford Bronco 4-Door Big Bend with Sasquatch Package photographed in New Castle, Pennsylvania. Finished in Eruption Green Metallic. Finished in Eruption Green Metallic. Date
The automaker's creative team reveals a few tricks behind the model's comeback.
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From the SUV's specs to the innovative methods used in its design and the wide-ranging marketing approach, the new Bronco demonstrates Ford took the task most seriously. While we weren't able to ...
Inspired by the first-generation (1966–1977) Ford Bronco, the 2004 concept adapted a short wheelbase, round headlamps, and squared-off roofline; the concept marked one of the first uses of a three-bar grille on Ford vehicles. Using a minimalist exterior design, the Bronco design was unveiled alongside a Shelby Cobra Concept at the same show.
Paul Wraith, chief designer of both Bronco and Bronco Sport, and Brian Paik, Ford senior exterior designer, explained how Ford went about making an Escape-based crossover turn into the plucky off ...