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Because Volkswagen's advertising budget in 1960 was only $800,000, [3] DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg's needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all ...
Think Small is an advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig [ 1 ] at the Doyle Dane Bernbach (DDB) agency in 1959.
The purchase of Auto Union and NSU was a pivotal point in Volkswagen's history, as both companies yielded the technological expertise that proved necessary for VW to survive when demand for its air-cooled models went into decline. 1970 VW Squareback (Type III) Volkswagen added a "Super Beetle" [33] (the Type 131) to its lineup in 1971.
The Volkswagen Beetle, officially the Volkswagen Type 1, [a] is a small family car produced by the German company Volkswagen from 1938 to 2003. [ b ] One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape.
Hebmüller initially constructed horsedrawn carriages, but after the death of its founder in 1919 his sons started building bodies for automobiles. [ 1 ] After World War II , the company received an order from the British Army to build 15 Humber based cabriolets.
Carl Horst Hahn (1 July 1926 – 14 January 2023) was a German businessman and head of the Volkswagen Group from 1982 to 1993. He served as the chairman of the board of management of the parent company, Volkswagen AG (formerly Volkswagenwerk AG).
Experts say if Volkswagen knew the fake name stunt would increase their stock prices, the SEC might be interested. A company spokesperson said the change to Voltswagen, with a "T," was a pre-April ...
Aschwanden illustrated the sequel to the original How to Keep Your Volkswagen Alive book entitled How to Keep Your Volkswagen Rabbit Alive: A Manual of Step-by-Step Procedures for the Compleat Idiot. This publication was written by Richard Sealey (Muir had died in 1977) and published in May 1980 by John Muir Publications of Santa Fe, New Mexico .