Search results
Results from the WOW.Com Content Network
A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.
Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan.In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
It combines operations research or management science, analytics, economics, human resource management, software development, marketing, e-commerce, consumer behaviour, and consulting. [2] [3] For destinations with benchmark data available the maximization of RGI (Revenue Generated Index or RevPar Index) is the focus of this discipline.
Value-based pricing is a fundamental business activity and is the process of developing product strategies and pricing them properly to establish the product within the market. This is a key concept for a relatively new product within the market, because without the correct price, there would be no sale.
These elements are used in event-driven process chain diagrams: Event Events are passive elements in event-driven process chains. They describe under what circumstances a function or a process works or which state a function or a process results in. Examples of events are "requirement captured", "material in stock", etc.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
Price optimization utilizes data analysis to predict the behavior of potential buyers to different prices of a product or service. Depending on the type of methodology being implemented, the analysis may leverage survey data (e.g. such as in a conjoint pricing analysis [7]) or raw data (e.g. such as in a behavioral analysis leveraging 'big data' [8] [9]).