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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Lesney was founded on 19 January 1947 as an industrial die-casting company by Leslie Smith (6 March 1918 - 26 May 2005) and Rodney Smith (26 August 1917 - 20 July 2013). ). The name "Lesney" was a portmanteau from both partners' (who were not related by blood) n
John William Odell, OBE (19 March 1920 – 7 July 2007) was the English inventor of Matchbox toys and the engineer responsible for their unique design. [1] He joined with partners Leslie Smith and Rodney Smith to form Lesney Products. [2] The company initially made small products for cars such as dashboards and doorhandles.
A Matchbox sized Corgi Jr. Mercedes-Benz 240 Diesel Taxi. The Husky name was rebranded "Corgi Jr." about 1970. By 1970 the exclusive marketing contract with Woolworth had come to an end and realising that the Husky range could now be sold alongside Matchbox in a variety of outlets the series was re-launched as Corgi Juniors to integrate it into the Corgi Toys family, and the existing Husky ...
Powertrack is the brand name for the Matchbox's slot car sets. Introduced in the late 1970s by Lesney Products Ltd, Powertrack models differed from other slot car sets because the cars could be seen in the dark as the cars had headlights. Matchbox's H0/00 (approx. 1:64) cars were smaller than Scalextric 1:32-scale cars. In the United States ...
Lledo was a British manufacturing company founded in 1982 by Matchbox co-founder Jack Odell, and Burt Russell, [1] and based in Enfield. The factory produced mainly die-cast scale model commercial vehicles, and also cars, from 1983 to 1999, when the company went into bankruptcy. Models were later made in China. "Lledo" was a reversal of Odell's ...
B.R.M. Formula 1 race car. This car, in the F1 series was the first to be made by Efsi. Previously they had been sold under the "Bestbox" label – a name reminiscent of "Matchbox" Among EFSI's first vehicles were a set of 1960s Formula One cars including Ferrari, Brabham, Honda, Lotus, and Cooper Maserati.
Later, plastic as well as die-cast toys were identified with both names as "Tootsietoy-Strombecker". The name Tootsietoy was often applied to larger, but fairly realistic plastic cars and trucks through the 1990s, but some die-cast were also still made like the Hardbody series in Matchbox size and slightly larger than 1:43 scale.