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Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [1] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
The 3Cs model points out that a business strategist should focus on three key factors for success. In the construction of a business strategy, three main elements must be taken into account: The Company; The Customers; The Competitors; Only by integrating these three can a sustained competitive advantage exist.
Intensity of competition is highest if: Competitors are equal in size and power as poaching business is hard to avoid; Industry growth is slow. This causes competing organisations to fight for market share; Exit barriers are high (e.g. highly specialised assets and management devotion).
A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
Competitive landscape is a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths, and weaknesses. [1] Based on the volatile nature of the business world, where companies represent a competition to others, this analysis helps to establish a new mind ...
The Shenzhen-based firm has become the world’s leading manufacturer of electric vehicles (EVs), having surpassed American giant Tesla in global sales in the last quarter of 2023. Here’s how ...
In February, Musk publicly disowned OpenAI, the company he helped found, after it received its latest multibillion-dollar investment from Microsoft. Musk has since launched xAI with a team of ...
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.