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Media culture; Media ecology; The Media Equation; Media evaluation; Media literacy; Media Practice Model; Media psychology; Market for loyalties theory; Media watchdog; Media weight; MediaSmarts; Mediated quasi-interaction; Mediatization (media) Medientage München; The medium is the message; Mult box; Multiliteracy; Multimedia studies
However, the focus of such programs sometimes excludes certain media—film, book publishing, video games, etc. [36] The title “media studies” may be used to designate film studies and rhetorical or critical theory, or it may appear in combinations like “media studies and communication” to join two fields or emphasize a different focus.
Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.
Media linguistics is the linguistic study of language use in the media. It studies the functioning of language in the media sphere, or modern mass communication presented by print, audiovisual, digital, and networked media. Media linguistics investigates the relationship between language use, which is regarded as an interface between social and ...
The UK is widely regarded as a leader in the development of media literacy education. Key agencies that have been involved in this development include the British Film Institute, [69] the English and Media Centre [70] Film Education [71] the Centre for the Study of Children, Youth and Media at the Institute of Education, London, [72] and the ...
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Another example is Wikipedia, the online encyclopedia where authorship is relatively open to the public, so various writers may inform others of their knowledge and build on others' to create a constantly evolving definition and explanation of a certain topic. Media theory also works well with critical pedagogy and feminist theories of ...