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On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Burger King has received controversy for promoting and aiming at children several PG-13 rated films, including The Lost World: Jurassic Park, Small Soldiers, [11] Wild Wild West, Star Wars: Episode III – Revenge of the Sith, [12] and The Simpsons Movie. [13]
In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995). [22] Burger King created kids' meal toys to promote the DreamWorks Pictures film Small Soldiers (1998). This led to ...
The four new menu items will officially be available to order on Thursday, Oct. 10
When Burger King released tie-in toys for the movie Toy Story, the green army men were not featured with weapons, but only the variations of leader, radio operator, minesweeper, and man with binoculars. [13] An unusual use for army men was attaching poems to them and scattering them around in a "guerrilla poetry" scheme. [14]
Mighty Muggs are a vinyl–plastic collectible toy series made by Hasbro. The toys resemble super deformed versions of characters from the following franchises: Star Wars, Marvel Comics, Indiana Jones, G.I. Joe, and Transformers. There is a line of smaller figures, called Mini Muggs, as well as blank Mighty Muggs for customization.
In 2007, Burger King began licensing its logo and items to outside companies for non-Burger King products. A licensed products company, Broad Street Licensing Group, and its manufacturing partner, the Inventure Group, introduced the first products in the fall of that year: flavored potato crisps in two flavors, flame-broiled burger and French ...
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