Search results
Results from the WOW.Com Content Network
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...
Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior.
Typologies are used in both qualitative and quantitative research. An example of a typology would be classification such as by age and health: young-healthy, young-sick, old-healthy, old-sick. Typological theorizing is the development of theories about configurations of variables that constitute theoretical types. [2]
Quantitative analysis also takes a deductive approach. [8] Examples of content-analytical variables and constructs can be found, for example, in the open-access database DOCA. This database compiles, systematizes, and evaluates relevant content-analytical variables of communication and political science research areas and topics.
Researchers choose qualitative or quantitative methods according to the nature of the research topic they want to investigate and the research questions they aim to answer: Qualitative research. Qualitative research refers to much more subjective non-quantitative, use different methods of collecting data, analyzing data, interpreting data for ...
A qualitative study [43] seeks to learn why or how, so the writer's research must be directed at determining the what, why and how of the research topic. Therefore, when crafting a research question for a qualitative study, the writer will need to ask a why or how question about the topic. For example: How did the company successfully market ...
Multimethodology or multimethod research includes the use of more than one method of data collection or research in a research study or set of related studies.Mixed methods research is more specific in that it includes the mixing of qualitative and quantitative data, methods, methodologies, and/or paradigms in a research study or set of related studies.