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A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
There are three main types of business entity in Brunei, namely sole proprietorship, partnership, and company. [11] A private company contains the term "Sendirian Berhad", meaning "Private Limited" or "Sdn. Bhd." as part of its name; for a public company "Berhad" or "Bhd." is used. [12]
A limited liability company: "A company—statutorily authorized in certain states—that is characterized by limited liability, management by members or managers, and limitations on ownership transfer", i.e., L.L.C. [10] LLC structure has been called "hybrid" in that it "combines the characteristics of a corporation and of a partnership or ...
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
The company dropped the PC's Limited name in 1987 to become Dell Computer Corporation and began expanding globally. The reasoning was that this new company name better reflected its presence in the business market, and also resolved issues with the use of "Limited" in a company name in certain countries. [ 22 ]
Often, especially in the industrial sector, brand engineers will promote a company's name. Exactly how the company name relates to product and services names forms part of a brand architecture. Decisions about company names and product names and their relationship depend on more than a dozen strategic considerations. [119]
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Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
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