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Roku was founded by Anthony Wood in 2002; he had previously founded ReplayTV, a DVR company that competed with TiVo. [4] After ReplayTV's failure, Wood worked for a while at Netflix . In 2007, Wood's company began working with Netflix on Project:Griffin, a set-top box to allow Netflix users to stream Netflix content to their TVs. [ 4 ]
This allowed Roku's operating system to get pre-installed on smart TVs. [16] Roku has since added channel subscriptions to its platform, [18] while also serving targeted and performance-based ads. [7] [19] [20] In addition, it operates its own ad-supported streaming service and produces consumer electronic products such as smart speakers and ...
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
In 2002, Wood founded Roku, Inc., his sixth startup, to market home digital devices. "Roku" means “six” in Japanese. [13] In 2007 Netflix, Inc. employed Wood as the vice president of Netflix's "Internet TV", directly under Reed Hastings. [15] Wood continued to be the CEO of Roku in this period. [2]
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The Roku Channel is an American streaming service which launched in September 2017. [1] In 2021, The Roku Channel began releasing original programming branded as "Roku Originals", including acquisitions from the defunct Quibi service.
The company offers a video-on-demand subscription service branded as "Curiosity Stream" and a linear broadcast television channel known as the Curiosity Channel through various services such as FuboTV and The Roku Channel. The service was launched in 2015 by the founder of the Discovery Channel, John S. Hendricks. [4]
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