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Launched. March 7, 2008 (16 years ago) (2008-03-07) [1] Current status. Online. 538, originally rendered as FiveThirtyEight, is an American website that focused on opinion poll analysis, politics, economics, and sports blogging in the United States. [2] Founder Nate Silver left in 2023, taking the rights to his forecasting model with him to his ...
According to this approach, many factors affect each component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message (nature of the communication), and the attention, intelligence and age of the audience (nature of the audience) can influence an audience's ...
Herbert Kelman. Carl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra propaganda film Why We Fight on soldiers in the Army.
Nate Silver. Nathaniel Read Silver (born January 13, 1978) is an American statistician, writer, and poker player who analyzes baseball, basketball, and elections. He is the founder of FiveThirtyEight, and held the position of editor-in-chief there, along with being a special correspondent for ABC News, until May 2023. [2]
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Robert T. Craig (born May 10, 1947) is an American communication theorist from the University of Colorado, Boulder who received his BA in Speech at the University of Wisconsin–Madison, and his MA and PhD in communication from Michigan State University. [1][2] Craig was on the 1988 founding board of the journal "Research on Language and Social ...
Communication ethics. Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
The MacBride report was named after Irish Nobel laureate and peace and human rights activist, Seán MacBride, and was tasked with analysing communication problems in modern societies, particularly relating to mass media and news, considering the emergence of new technologies, and suggesting a form of communication order (New World Information ...