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In November 2006, private equity fund Permira acquired the BirdsEye and Iglo businesses from Unilever for €1.7bn, forming the BirdsEye Iglo Group. In 2010 BirdsEye Iglo Group purchased the Italian frozen food business Compagnia Surgelati Italiana SPA from Unilever for €0.8bn, and reunited the Findus brand in Sweden into the group that had previously been managed as one business under ...
On 20 April 2015, Nomad Holding announced it would acquire the Iglo Group (with its brands Iglo, Birds Eye and Findus in Italy), based in Feltham, England, from Permira for €2.6 billion. [4] On 1 July 2015 Nomad Holdings completed the acquisition and renamed itself to Nomad Foods. Permira holds a 9 percent stake in the new company.
Permira seeks to enhance the value of businesses over the medium to long term, for example through spin-offs, mergers and acquisitions, and organic growth. A common exit strategy for Permira is the sale of companies to other companies or public offerings. [23] Permira focuses on the technology, consumer, services, and healthcare sectors.
In June 2015, Iglo Group was purchased by Nomad Foods. Nomad followed this in November 2015 with the purchase of Findus' European business, with the exception of Findus UK and Young's, which remain under the ownership of Lion Capital and its partners. [2] Young's confirmed in February 2016 that it intended to rebrand Findus in the UK.
Category for portfolio companies of the private equity investment firm: Permira Portfolio companies are those companies that are currently or have been previously owned or controlled by the private equity firm or its affiliate funds. Ownership should be material (i.e., full control, majority ownership or significant minority ownership)</ref>
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Acromas Holdings is a holding company formed in May 2007 [1] by Charterhouse Capital Partners, CVC Capital Partners and Permira, to act as the parent company of Automobile Association and Saga, ahead of the companies' mergers in September 2007.
The mascot is a reference to the brand's extensive and well-known range of frozen seafood products, of which fish fingers is probably the most-widely known. Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a 'crew' composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children ...