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Based on the definition of hegemony, media hegemony means the dominance of certain aspects of life and thought by the penetration of a dominant culture and its values into social life. In other words, media hegemony serves as a crucial shaper of culture, values and ideology of society (Altheide, 1984).
In Marxist philosophy, cultural hegemony is the dominance of a culturally diverse society by the ruling class who shape the culture of that society—the beliefs and explanations, perceptions, values, and mores—so that the worldview of the ruling class becomes the accepted cultural norm. [1]
Europe’s hegemony over the new model of global power concentrated all forms of the control of subjectivity, culture, and especially knowledge and the production of knowledge under its hegemony... They repressed as much as possible the colonized forms of knowledge production, the models of the production of meaning, their symbolic universe ...
In Gramsci's view, hegemony is maintained by ideology; that is, without need for violence, economic force, or coercion. Hegemonic culture propagates its own values and norms so that they become the "common sense" values of all and maintain the status quo .
Posthegemony or post-hegemony is a period or a situation in which hegemony is no longer said to function as the organizing principle of a national or post-national social order, or of the relationships between and amongst nation states within the global order. [1]
Social dominance theory (SDT) is a social psychological theory of intergroup relations that examines the caste-like features [1] of group-based social hierarchies, and how these hierarchies remain stable and perpetuate themselves. [2]
In other words, it is a confrontation or opposition to existing status quo and its legitimacy in politics, but can also be observed in various other spheres of life, such as history, media, music, etc. Neo-Gramscian theorist Nicola Pratt (2004) has described counter-hegemony as "a creation of an alternative hegemony on the terrain of civil ...
An illustration of the Overton window, along with Treviño's degrees of acceptance. The Overton window is the range of subjects and arguments politically acceptable to the mainstream population at a given time. [1]