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Infant and toddler clothing size is typically based on age. [1] These are usually preemie for a preterm birth baby, 0 to 3 months, 3 to 6 months, 6 to 9 months, 9 to 12 months, 12 months, 18 months, and 24 months, though there is no industry standard definition for those sizes. [1]
American sizes for baby clothes are usually based on the child's weight. European sizes are usually based on the child's height. These may be expressed as an estimated age of the child, e.g., size 6 months (or 3–6 months) is expected to fit a child 61 to 67 centimetres (24 to 26 in) in height and 5.7 to 7.5 kilograms (13 to 17 lb) in weight.
Buying the right size of disposable diaper can be a little difficult for first time parents since different brands tend to have different sizing standards. Baby diaper sizes in general are based on the child's weight (kg or lbs) and not determined by age like in clothing or shoes. [23]
Clothing sizes are the sizes with which garments sold off-the-shelf are labeled. Sizing systems vary based on the country and the type of garment, such as dresses , tops , skirts , and trousers . There are three approaches:
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
By 2002, Wal-Mart had rolled out George Clothing across the USA, [21] and presently has annual global sales of £2bn. [19] In October 2009, the BBC reported that George @ Asda brand had officially become the UK's biggest selling clothing retailer, taking over from Marks & Spencer, with a 10% UK market share. [22]
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