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Activewear brand Outdoor Voices, the direct-to-consumer darling that shuttered all 16 of its retail stores in March, has been acquired by private equity firm Consortium Brand Partners, according ...
Outdoor Voices (sometimes just O.V.) is an American clothing company focused on the design and sale of athletic apparel. The company was cofounded in 2013 by Tyler Haney and Matt McIntyre in New York City , and is now headquartered in Austin .
Outdoor Voices was a direct-to-consumer darling once valued at $110 million—but the activewear brand has had a long fall from its glory days.
Haney cofounded Outdoor Voices in 2013 with fellow Parsons student Matt McIntyre. [4] [5] The company worked with a mill to developed an athletic wear fabric that was "textured and matte, rather than shiny and slick" as the typical athletic wear fabrics were.
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The brand had 150 stores at its peak, predominantly on the West Coast. Anchor Blue declared bankruptcy in 2009 and shuttered more than 50 stores, and gradually shrank to include stores solely in California. It went bankrupt once more in 2011, with the remaining stores closed before Easter of that year. [48]
Last week, the Business of Fashion broke the news that co-founder and CEO Tyler Haney was stepping down from her role as CEO of the activewear label Outdoor Voices, citing slowing growth for the ...
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