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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  4. Keyword Services Platform - Wikipedia

    en.wikipedia.org/wiki/Keyword_Services_Platform

    The Keyword Services Platform incorporates keyword technologies from Microsoft adCenter Labs and other Microsoft Research groups. Keyword APIs can be consumed by third-party business applications from paid search , content advertisements, behavioral targeting , presale business intelligence apps, and so on.

  5. Semrush - Wikipedia

    en.wikipedia.org/wiki/Semrush

    The keyword research tool provides various data points on each keyword. [7] The platform also collects information about online keywords gathered from Google and Bing search engines. [ 8 ] [ 9 ] It was released by Boston -based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.

  6. Google Trends - Wikipedia

    en.wikipedia.org/wiki/Google_Trends

    On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google's search-box.

  7. Keyword clustering - Wikipedia

    en.wikipedia.org/wiki/Keyword_clustering

    A keyword clustering tool scans the list of keywords and then picks the most popular keyword. The most popular keyword is a keyword with the highest search volume.Then a tool compares the TOP 10 search result listings that showed up for the taken keyword to the TOP10 search results that showed up for another keyword to detect the number of matching URLs.

  8. Wikipedia:List of free online resources - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:List_of_free...

    The following list is meant to help you with your own research, by offering links to respectable information sources on the web, available free of charge.Inclusion on the list doesn't automatically mean the absolute truth is on these websites, so always be critical and compare information between different sources.

  9. Comparison of search engines - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_search_engines

    The first table lists the company behind the engine, volume and ad support and identifies the nature of the software being used as free software or proprietary software. The second and third table lists internet privacy aspects along with other technical parameters, such as whether the engine provides personalization (alternatively viewed as a ...

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