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  2. Inspirational fiction - Wikipedia

    en.wikipedia.org/wiki/Inspirational_fiction

    [9] [10] Christian fiction is most frequently written for the evangelical Protestant market, [11] although some examples of inspirational fiction have been written to appeal to Roman Catholic or Orthodox Christian readers. Janette Oke is considered to be one of the earliest and most prolific of writers in this category. Her books often focus on ...

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]

  4. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis.

  5. Ernest Dichter - Wikipedia

    en.wikipedia.org/wiki/Ernest_Dichter

    An oft-cited example of Dichter's studies is an understanding of why people use cigarette lighters. The conscious explanation is that lighters are used to light cigarettes, but at a deeper, unconscious level people use lighters because it gives them mastery and power. [18] "The capacity to summon fire inevitably gives every human being, child ...

  6. Anaphora (rhetoric) - Wikipedia

    en.wikipedia.org/wiki/Anaphora_(rhetoric)

    Anaphora is repetition at the beginning of a sentence to create emphasis. Anaphora serves the purpose of delivering an artistic effect to a passage. It is also used to appeal to the emotions of the audience in order to persuade, inspire, motivate and encourage them. [3]

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  8. Extended parallel process model - Wikipedia

    en.wikipedia.org/wiki/Extended_parallel_process...

    While initially, fear was the pinnacle of theoretical fear appeal literature, it was starting to be considered as a control variable in subsequent models. A lack of precision in the Parallel Process Model and empirical inconsistencies in the Protection Motivation Theory were also noted by Witte as reasons for formulating an extended parallel ...

  9. Appeal to motive - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_motive

    Appeal to motive is a pattern of argument which consists in challenging a thesis by calling into question the motives of its proposer. [1] It can be considered as a special case of the ad hominem circumstantial argument. As such, this type of argument is an informal fallacy. [citation needed]