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  2. Production planning - Wikipedia

    en.wikipedia.org/wiki/Production_Planning

    Production planning is the future of production. It can help in efficient manufacturing or setting up of a production site by facilitating required needs. [2] A production plan is made periodically for a specific time period, called the planning horizon. It can comprise the following activities:

  3. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.

  4. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  5. List of SAP products - Wikipedia

    en.wikipedia.org/wiki/List_of_SAP_products

    SAP Plant Maintenance (PM), software for industrial companies, with which all important tasks of maintenance of technical systems can be represented. These include in particular inspection, maintenance and actual repair. [3] SAP Production Planning (PP) SAP Product Lifecycle Costing (PLC) SAP Profitability and Cost Management (PCM) SAP Project ...

  6. Master production schedule - Wikipedia

    en.wikipedia.org/wiki/Master_production_schedule

    Give production, planning, purchasing, and management the information to plan and control manufacturing [3] Tie overall business planning and forecasting to detail operations [3] Enable marketing to make legitimate delivery commitments to warehouses and customers; Increase the efficiency and accuracy of a company's manufacturing; Rough cut ...

  7. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    Products require different marketing, financing, manufacturing, purchasing, and human resource strategies in each life cycle stage. Once the product is designed and put into the market, the offering should be managed efficiently for the buyers to get value from it.

  8. Product planning - Wikipedia

    en.wikipedia.org/wiki/Product_planning

    Product planning is also the means by which companies and businesses can respond to long-term challenges within the business environment, [2] often achieved by managing the product throughout its life cycle using various marketing strategies, including product extensions or improvements, increased distribution, price changes and promotions.

  9. Sales and operations planning - Wikipedia

    en.wikipedia.org/wiki/Sales_and_operations_planning

    S&OP is the result of planning activities and it is composed of 5 main steps: data gathering, demand planning, supply planning, pre-meeting and executive meeting [7] with the addition of a preliminary step at the beginning (event plans), [8] two additional steps at the end of the process in case of a multinational company (global roll-up and ...