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Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases. [3] The word 'Alba' translates to 'dawn' in Italian, and Spanish. [4]
In 2006, Seiko launched the world's first wristwatch based on microcapsule E-ink technology. This watch was the first Seiko watch to win an award at the Grand Prix de Genève for its innovative ability to bend the display part, in addition to providing more contrast and a wider viewing angle than conventional LCD displays. [5] [23]
Kinetic technology has also been used in some of Seiko's Pulsar and Lorus watches. As of 2007, Seiko has sold more than eight million automatic quartz watches. [2] The different calibres of Kinetic watches currently are relatively large and heavy, weighing in at 1/3 of a pound (150 grams) or more on many models.
In 1937, Daini Seikosha Co., Ltd. (第二精工舎, Dai-ni-seikōsha), literally the second workshop for manufacturing Seiko timepieces, was established in Kamedo, Kōtō, Tokyo as a spin-off of the watch manufacturing division from Seikosha (精工舎, Seikōsha), so had been making the Seiko watches until 2020. The company changed its name to ...
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