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Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's [a] Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways , as well as shirts , jackets , track pants , socks , slides , lingerie and slippers .
The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II" (2012 and 2014).
This kit deal has a guaranteed minimum value of £750 million (US$1.29 billion), making it the most valuable kit deal in sports history, and replaced rival Nike as the club's global equipment partner. [102] Andy Murray endorsed Adidas from the start of the 2010 season until the end of the 2014 season receiving US$4.9 million per year.
Yeezy may refer to: Kanye West (legally Ye), whose nickname is Yeezy Yeezy (brand), or YZY, a brand owned by West; Adidas Yeezy, a former fashion collaboration between Adidas and West; Nike Air Yeezy, a former fashion collaboration between Nike and West; Yeezy Gap, a former fashion collaboration between Gap and West "Yeezy" (song), by Anuel AA ...
The Air Max 90 was remodelled by using different fabrics on the lower, middle and upper sections of the shoe. The tongue was disfigured and a layer of foam was added below it. This was initially released in the original beige colour but was later released in an all black colour and a white color colour with a translucent sole.
Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, [4] and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
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