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Radio daytime drama serials were broadcast for decades, and some expanded to television. These dramas are often referred to as "soaps", a shortening from "soap opera".That term stems from the original dramatic serials broadcast on radio that had soap manufacturers such as Procter & Gamble, Colgate-Palmolive, and Lever Brothers as sponsors [1] and producers. [2]
Painted Dreams is an American radio soap opera that premiered on WGN radio, Chicago, on October 20, 1930 [1] and last aired in July 1943. It is widely considered by scholars of the genre to be the first daytime soap opera or drama-by-installment serial.
The Romance of Helen Trent was a radio soap opera which aired on CBS from October 30, 1933 to June 24, 1960 for a total of 7,222 episodes. The show was created by Frank and Anne Hummert, who were among the most prolific producers during the radio soap era. [1] The program opened with:
Clara, Lu, 'n Em is a radio soap opera, which first aired on June 16, 1930, over WGN-AM Chicago, Illinois. [1] The show was picked up by the NBC Blue radio network and premiered at 10:30 p.m. Eastern Time on January 27, 1931. Thus, it became the first nationally broadcast radio soap opera. [1]
As daytime serials became popular in the early 1930s, they became known as soap operas because many were sponsored by soap products and detergents. On November 25, 1960, the last four daytime radio dramas— Young Dr. Malone , Right to Happiness , The Second Mrs. Burton and Ma Perkins , all broadcast on the CBS Radio Network —were brought to ...
Ma Perkins (sometimes called Oxydol's Own Ma Perkins) is an American radio soap opera that was heard on NBC from 1933 to 1949 and on CBS from 1942 to 1960. [1] It was also broadcast in Canada, and Radio Luxembourg carried it in Europe. [2] The program began on WLW in Cincinnati, Ohio, where it was broadcast from August 14, 1933 to December 1 ...
Betty and Bob is a 1932-1940 radio soap opera. [1] The soap opera follows the lives of Betty and Bob Drake. Betty was a secretary who falls madly in love with her boss, bachelor Bob Drake. The two wed and each day, the subject matter dealt with everything from love to hate, jealousy to divorce, murder to betrayal, and collusion to insanity. [1]
Today's Children was a name shared by two thematically related American radio soap operas created and written by Irna Phillips, the earliest of which was her first nationally networked series. 1933–1938 series