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For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top ...
In the month following the advertisement, Bud Light sales dropped between 11 and 26 percent. [29] [30] [31] During a May 4, 2023, conference call with investors, Anheuser-Busch InBev's CEO Michel Doukeris said the drop in Bud Light sales "would represent around 1% of our overall global volumes for that period".
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In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including Bud Light, Bud Ice, and Bud Light Lime. In July 2010, Anheuser-Busch launched Budweiser 66 in the United Kingdom. Budweiser Brew No.66 has 4% alcohol by volume, and is brewed and distributed in the UK by Inbev UK Limited.
Light beer (sometimes spelled lite beer) is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. [1] Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full ...
"Beyond just draft, Michelob Ultra continues to lead the industry as the #1 overall fastest-growing beer in the U.S. and is also the #2 overall beer brand in the U.S. behind only Bud Light ...
As of 2009, the top beer brands by market share were Bud Light (28.3%), Budweiser (11.9%) and Coors Light (9.9%). [46] Corona Extra is the No. 1 imported beer, followed by Heineken. 2009 figures show an overall decline in beer consumption from previous years, with only craft beer sales rising at a rate of 7–10%.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
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