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Here’s a collection of the best Olympic ad campaigns of the 21st century. Samsung. 12. Samsung - Olympic Anthem (2016) ... Four athletes, four different sports, and one awesome Sia soundtrack ...
What do celebrities Tom Brady, Steph Curry, Matt Damon and several professional sports franchises have in common? They all recently were part of large-scale endorsement and sponsorship campaigns ...
The "Just Do It" campaign celebrated its 30th anniversary on September 5, 2018, with the release of their video titled "Dream Crazy". This short video followed the trend of Nike partnering up with famous or trending athletes and featured numerous household named sports figures such as LeBron James, Serena Williams, and Colin Kaepernick.
Another example of sports marketing through sponsorships of teams is the apparel contracts seen throughout sports. In 2011 Nike agreed to become the official apparel company of the NFL in exchange for around $220 million per year, a deal that has been extended through 2019.
The official mascots of the 2018 Winter Olympics and Paralympics were unveiled on 2 June 2016. The Olympic mascot, Soohorang (Korean: μνΈλ), is a white tiger.The mascot's name is a portmanteau of "Sooho", a Korean word for "protection", and "Rang" which is derived both from the Korean word for "tiger" and from the name of a traditional Korean folk song originating from Gangwon Province. [3]
WhatsApp has chosen the Mercedes Formula One team for its first sports sponsorship, a multi-year agreement that will give followers of the eight-time world champion exclusive team content and in ...
Marketing activation techniques are commonly used in sports marketing. They are often associated with a brand sponsoring an athlete or an event in order to boost their brand awareness. It has been said that "with strong marketing activation and creativity, consumers should remember the sponsor's campaign" [9]
While satisfied with the results of the campaign, Nike returned to its strategy of celebrity endorsement and event sponsorships. In 2002, Nike launched the "Move" campaign to coincide with its sponsorship of the 2002 Winter Olympics , [ 3 ] and the company signed a $90,000,000 endorsement deal with basketball star LeBron James .