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[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
African-American hair or Black hair refers to hair types, textures, and styles that are linked to African-American culture, often drawing inspiration from African hair culture. It plays a major role in the identity and politics of Black culture in the United States and across the diaspora . [ 1 ]
Pump It Up is just one of the products made by Bronner Bros. Bronner Bros. products are created primarily for the African-American population but the products can be used on all types of hair. Their main product lines include African Royale, BB, Tropical Roots and they also have an All Natural Product line.
In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, [8] focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. [5] The company's first product was Ultra Wave, a hair relaxer for men.
Around the time of the Louisiana Purchase Exposition (World's Fair at St. Louis in 1904), she became a commission agent selling products for Annie Turnbo Malone, an African-American hair-care entrepreneur and owner of the Poro Company. [5] Sales at the exposition were a disappointment since the African-American community was largely ignored.
It was best known for its African-American cosmetics and hair care products, and considered the most widely known and financially successful African-American-owned business of the early twentieth century. [1] The Walker Company ceased operations in July 1981. [2]
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