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In February 2020, he participated in a panel at Orlando's Playlist Live convention. [3] Due to a lack of monetization on TikTok, Shakes initially earned income from brand deals and partnerships. [3] In 2020, he started ShakeyFam, an online store selling Shakes-branded t-shirts, hoodies, and a line of wireless earbuds known as ShakeyPods. [3] [1]
[1] [2] It was also included on the vinyl release of Miller's EP titled, elated! released in October 2020. After nearly a year of being released, the song started gaining traction on the social media platform, TikTok , after being included in a fan-made mashup along with the song "Still Don't Know My Name" by British musician Labrinth .
The "Don't Rush" challenge went viral on TikTok in April 2020, with over 79,000 videos created as of 16 April 2020. [6] [verification needed] The challenge, also known as the #DontRushChallenge, [7] involves people recording themselves in lounge attire, obscuring the screen (e.g., with a makeup brush), and then presenting themselves in a "going out" or "glammed up" attire. [8]
The video-sharing platform TikTok gained global popularity in the year 2019, and surpassed 2 billion mobile downloads worldwide in October 2020. [6] [7] TikTok has allowed many music artists to gain a wider audience, and has spawned several viral hit songs.
Over 4.5 million videos have been made on TikTok using the song, with a combined 7.6 billion views as of July 2021. [29] [30] These videos usually consist of users dancing to a snippet of the song. The hashtag #toosieslide garnered over 5.7 billion views. [31] It was the fourth biggest TikTok song for April 2020. [32]
Shortly after TikTok was banned in India on June 29, 2020, the YouTube Shorts beta was made available in India on September 15, 2020. [6] In March 2021, the beta was released in the U.S. and was later globally released on July 13, 2021. [7] [8]
The original "Baby Shark" video by Pinkfong is now the most viewed video on the site. On October 29, 2020, Baby Shark surpassed 7 billion views, and on November 2, 2020, it passed Despacito to become the most viewed video on YouTube. On February 23, 2021, Baby Shark surpassed 8 billion views, becoming the first video to do so.
"Mad at Disney" was released for digital download and streaming by HomeMade and TenThousand Projects on July 24, 2020. [3] It was sent for radio airplay in Italy and contemporary hit radio stations in the United States on October 6, 2020. [4] [5] The track was later included on Ilese's 2022 extended play Unsponsored Content. [6]