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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.

  3. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos can also be also used in credited medical journals, research and other academic pieces of writing. The goal is to appeal to the readers' emotion while maintaining the necessary requirements of the medical discourse community. Authors may do so, by using certain vocabulary to elicit an emotional response from the audience.

  4. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...

  5. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  6. Should you throw out your black plastic cooking utensils? - AOL

    www.aol.com/lifestyle/black-plastic-spatulas...

    Now, there’s a development in the story: As the National Post reports, the researchers made a miscalculation when crunching the data, suggesting that the findings aren’t as bad as they ...

  7. Credit Card 'Swipe' Fees Could Cost Shoppers Over $20 ... - AOL

    www.aol.com/credit-card-swipe-fees-could...

    It's Higher This Year. If you think swipe fees dropped with inflation, guess again. Last year they were $18.6 billion. Since 85% of holiday purchases will be made with credit or debit cards, that ...

  8. November retail sales top Wall Street's expectations

    www.aol.com/finance/november-retail-sales-top...

    Meanwhile, retail sales in October were revised up to a 0.5% increase from a prior reading that showed a 0.4% increase in the month, according to Census Bureau data. A 2.4% month-over-month ...

  9. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Eloquence – fluent, elegant, persuasive, and forceful speech, persuading an audience. Ellipse – the suppression of ancillary words to render an expression more lively or more forceful. Elocutio – the stage of elaborating the wording of a text, using correct grammar and diction.