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  2. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    Other examples of external information sources include personal contacts, customers, and commercial databases. Internal information comes from within the organization. Some examples of internal information include internal reports, sales staff, internal databases and memoranda from committees and meetings.

  3. Customer - Wikipedia

    en.wikipedia.org/wiki/Customer

    An internal customer is a customer who is directly connected to an organization, and is usually (but not necessarily) internal to the organization. Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators. [14] [13]

  4. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  5. Organizational stakeholders - Wikipedia

    en.wikipedia.org/wiki/Organizational_stakeholders

    While internal stakeholders are divided specifically into three categories, external stakeholders are made up of a more broad set of actors. These actors can be: customers, suppliers, unions, the government, pressure groups, and the general public can all be considered external stakeholders. [3]

  6. Stakeholder theory - Wikipedia

    en.wikipedia.org/wiki/Stakeholder_theory

    Examples of a company's internal and external stakeholders Protesting students invoking stakeholder theory at Shimer College in 2010. The stakeholder theory is a theory of organizational management and business ethics that accounts for multiple constituencies impacted by business entities like employees, suppliers, local communities, creditors, and others. [1]

  7. Stakeholder (corporate) - Wikipedia

    en.wikipedia.org/wiki/Stakeholder_(corporate)

    Any action taken by any organization or any group might affect those people who are linked with them in the private sector. For examples these are parents, children, customers, owners, employees, associates, partners, contractors, and suppliers, people that are related or located nearby. Broadly speaking there are three types of stakeholders:

  8. Service system - Wikipedia

    en.wikipedia.org/wiki/Service_system

    A work system is a system in which human participants and/or machines perform work (processes and activities) using information, technology, and other resources to produce products/services for internal or external customers.

  9. Business relations - Wikipedia

    en.wikipedia.org/wiki/Business_relations

    An example of forming an external relationship based on networking is engaging with a foreign organization, to increase financial gain and market share within the industry. This emphasizes the importance of forming external relationships, as this can push the business into having a more effective; higher position in the market, ahead of its ...