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A user viewing the British Armed Forces Facebook page. A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual user profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Illustrations showing various icons of some popular social networking services. A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections.
In just over six short years, Facebook (FB) has gone from a small niche site for Harvard students to a Web juggernaut with over 500 million active users. As of January 4, 2010 , more than 100 ...
Facebook launched the Facebook Platform on May 24, 2007, providing a framework for software developers to create applications that interact with core Facebook features. [1] [2] A markup language called Facebook Markup Language was introduced simultaneously; it is used to customize the "look and feel" of applications that developers create.
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Business accounts allow brands to track and analyze their analytics. [32] Social media advertising acts as a monitoring tool that provides quantifiable measures, such as the number of likes, shares, comments, opens, views, followers, or clicks, as indicators of engagement.
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