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Hallin's spheres: sphere of consensus, sphere of controversy and sphere of deviance. Hallin's spheres is a theory of news reporting and its rhetorical framing posited by journalism historian Daniel C. Hallin in his 1986 book The Uncensored War to explain the news coverage of the Vietnam War. [1]
The public sphere, simultaneously restructured and dominated by the mass media, developed into an arena infiltrated by power in which, by means of topic selection and topical contributions, a battle is fought not only over influence but over the control of communication flows that affect behavior while their strategic intentions are kept hidden ...
In most cases, a company described as "bigger" has a larger sphere of influence. For example, the software company Microsoft has a large sphere of influence in the market of operating systems; any entity wishing to sell a software product may weigh up compatibility with Microsoft's products as part of a marketing plan.
Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. [1] Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.
Mediatization (or medialization [1]) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the ...
In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...
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The second part of Habermas' account traces the transition from the liberal bourgeois public sphere to the modern mass society of the social welfare state. Starting in the 1830s, extending from the late nineteenth century to the early twentieth century, a new constellation of social, cultural, political, and philosophical developments took shape.