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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Welcome to the frenzy of functional beverages – drinks designed to do more than just taste good or hydrate. ... He doesn't see demand for the drinks slowing down. Euromonitor, a market research ...
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
In November 2012, President Ramzan Kadyrov of Chechnya (Russian Federation) ordered his government to develop a bill banning the sale of energy drinks, arguing that as a form of "intoxicating drug", such drinks were "unacceptable in a Muslim society". Kadyrov cited reports of one death and 530 hospital admissions in 2012 due to "poisoning" from ...
Sports drinks are included within the functional drinks market. Within the functional drinks category, sports and energy drinks account for the largest volume growth. [ 20 ] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009.
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On February 23, 2024, Philippine-based Aboitiz Equity Ventures Inc. (AEV) announced that it has jointly acquired Coca-Cola Beverages Philippines Inc. together with Coca-Cola Europacific Partners (CCEP) for $1.8 billion on a debt-free, cash-free basis. It will hold a 40% stake, while CCEP will take up the remaining 60% stake.
In January 2022, nonalcoholic beverages saw a 19 percent increase in dollar sales, while total alcohol sales were down 6.7 percent, according to a Nielsen report.