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Good Humor is a Good Humor-Breyers brand of ice cream started by Harry Burt in Youngstown, Ohio, United States, in the early 1920s with the Good Humor bar, a chocolate-coated ice cream bar on a stick sold from ice cream trucks and retail outlets. It was a fixture in American popular culture in the 1950s when the company operated up to 2,000 ...
Good Humor-Breyers (Ice Cream USA) is the American ice cream division of Unilever and includes the formerly independent Good Humor, Breyers, Klondike, Popsicle, Dickie Dee [1] and Sealtest brands. Based in Englewood Cliffs, New Jersey [ 2 ] it was formed in 1993 after Unilever purchased the ice cream division of Kraft General Foods .
In his campaign to promote the Good Humor bar, Burt established himself as a trailblazer in the emerging areas of branding and marketing. An article in The U.S. National Archives & Records Administration states: "At a time when standardization of products was relatively unknown, Burt wanted to create a national brand name product that would retain the same ingredients and flavor in all markets ...
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Good Humor's Toasted Almond bar was discontinued in 2022, the company confirms, and many customers are mourning the loss of the favorite ice cream truck treat.
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