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Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture. [1] The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. [2]
It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 [3] [4] and still being broadcast in advertisements and online media as of 2021. [5]
Wood stain is a type of paint used to colour wood comprising colourants dissolved and/or suspended in a vehicle or solvent. Pigments and/or dyes are largely used as colourants in most stains. The initial application of any paint or varnish is absorbed into the substrate similarly to stains, but the binder from a stain resides mainly below the ...
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Its hard-wearing properties and luminous colors make it desirable for both interior and exterior use on wood and metal. Due to its slow-drying properties, it has recently been used in paint-on-glass animation. The thickness of the coat has considerable bearing on the time required for drying: thin coats of oil paint dry relatively quickly.
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The sheen [4] or gloss level of a paint is principally determined by the ratio of resinous, adhesive binder, which solidifies after drying, and solid, powdery pigment.The more binder the coating contains, the more regular reflection will be made from its smooth surface; conversely, with less binder, grains of pigment become exposed to the surface, scattering the light and providing matte ...
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