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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
The United Kingdom has historically been a beer consuming country [17] [18] however from the 1960's onwards wine has increased in prevalence of consumption. This increase in consumption has largely come from women, According to the Institute of Alcohol Studies, 7 out of 10 wine bottles bought in supermarkets are bought by women. [10]
Stella Artois is a Belgian pilsner lager of between 4.8 and 5.2% ABV which was first brewed by Brouwerij Artois (the Artois Brewery) in Leuven, Belgium, in 1926. Since 2008, a 4% ABV version is sold in Britain, Ireland, Canada and New Zealand.
Goldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for Stella Artois. The commercial was first aired on February 4, 2019 during Super Bowl LIII. Goldsmith also reprised the character in a series of commercials for Astral Tequila in 2019. In these commercials, Goldsmith’s character is informed ...
That was really important for Leo,” Beckham said, speaking at Stella Artois' "Let's Do Dinner" event in New York on Thursday. “I mean, from day one, from the moment he put his foot down in ...
Individuals who regularly drink could benefit from abstaining or reducing their drinking for a period of time. This could help them in a variety of ways: They can take stock of how much they are ...
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.