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"First-generation" attach a sensor to apparel. This approach is currently taken by sportswear brands such as Adidas, Nike, and Under Armour "Second-generation" products embed the sensor in the garment, as demonstrated by current products from Samsung, Alphabet, Ralph Lauren, and Flex. In "third-generation" wearables, the garment is the sensor.
Under Armour has a partnership with PGA Tour player Jordan Spieth who they signed an endorsement with in 2013. [57] Spieth has won three majors to date (the 2015 Masters, the 2015 U.S. Open and the 2017 Open Championship) and has launched his own golf shoe, "Spieth One". [58] Under Armour has worked with Hollywood to boost its profile.
Under Armour Black Ice. Micro G (2010) Curry line – worn by Stephen Curry (2015–2020) Curry Brand – worn by Stephen Curry (2020–present) Embiid line – worn by Joel Embiid (2020) Fox line - worn by De'Aaron Fox (2024-present)
Gore-Tex is W. L. Gore & Associates's trade name for waterproof, breathable fabric membrane. It was invented in 1969. It was invented in 1969. Gore-Tex blocks liquid water while allowing water vapor to pass through and is designed to be a lightweight, waterproof fabric for all-weather use.
Thigh-length boot foot waders. Waders denotes a waterproof boot or overalls extending from the foot to the thigh, the chest or even the neck. They are traditionally made from vulcanised rubber, but available in more modern PVC, neoprene and Gore-Tex variants.
W. L. Gore & Associates, Inc. is an American multinational manufacturing company specializing in products derived from fluoropolymers. It is a privately held corporation headquartered in Newark, Delaware. It is best known as the developer of waterproof, breathable Gore-Tex fabrics.
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